Marketing Board to help guide City’s Tourism Ambitions
The newly appointed Gloucester Marketing Steering Board will see representatives from a variety of sectors come together to help shape the city’s tourism promotion.
The board of 11 members has been appointed to work with Gloucester City Council to provide feedback and to support the marketing of the city as well as sharing ideas about how to attract more visitors.
Meeting quarterly, the board which has been recruited from areas such as sports and leisure, retail and attractions, accommodation and events will also help to ensure that different sectors are working together.
They were recruited following an open call out for members though Visit Gloucester’s website, social media and through community groups.
The new members are Frances Bircher of Gloucester Cathedral, Jacquie Douglas from the Aspire Trust, Josh Clare from Gloucestershire University, Ross Nichol from The Club at Tuffley, Jason Robinson of Eastgate Retail Centre, Emma Dunleavy–Harris from Resource Group, Hannah McDonnell of Gloucestershire Community Rail Partnership, James Dillon from the Civic Trust, Colin Brooks from LV14 Sula Lightship, Lucy Nottage of Gloucester Rugby and Bev Channel from Channel Events.
The first meeting will see the group given the opportunity to discuss the marketing planned for this year and the current challenges faced by the tourism industry, and to see the new Visit Gloucester website that will be launched at the end of February.
Cllr Steve Morgan, cabinet member for culture and leisure, said “We were delighted with the level of interest we received and we believe this has meant we were able to appoint a board that was widely representative of the visitor economy for the city.
“We are looking forward to receiving their feedback on our plans for the tourism marketing and are confident that with their expertise we can deliver activity that will encourage more visitors from outside the area and even those from closer to home, to experience Gloucester.”